Client
Sweet Sadie
Location
Washington D.C. to Atlanta, GA
Venue
Various
Year
2022
BMG was contracted by marketing agencies, Sweet Sadie and Alpha Precision Media, to provide live production services for a 10-day RV road trip featuring comedian GloZell along with streamers BarefootTasha, DefinedByKy, and LeeshCapeesh.
This trio of socially famous, Black female Gamers and Black comedians hit the road in a technology-loaded RV for an east coast journey that included visiting seven HBCUs and culminating in Atlanta at the gaming festival, DreamHack. Live streaming all daily shenanigans amongst the cast and guests for up to 8 hours a day. 5GRV integrated gaming, tech, lifestyle, and more to create a multi-stream, modern-day reality show. The road trip celebrated female empowerment and Black Excellence. The 5GRV was the mobile base as the Gamers compete on different devices and engage with fans. Gaming experience and daily activations were on screen to IRL through scripted activities at each HBCU and city visited.
Because it was a fully mobile activation BMG engineered a complex transmission solution that allowed for a complete REMI production utilizing cellular routers to obtain mission-critical internet connections on both the Gaming bus as well as the Production/follow bus. The Gaming bus was also equipped with LiveU 800’s to embed all camera and video gameplay feeds sent back to the BMG Cloud Control Center™.
Since there was a requirement for the broadcast Director to be located in New York with clients, BMG utilized its New York spoke facility where the Director accessed a vMix workstation at the BMG Cloud Control Center™ and directed daily livestreams over the course of 10 days. The rest of the crew was dispersed across the country with a Production Tech traveling onsite with the tour while the EIC was located at the BMG Cloud Control Center™ in Las Vegas, while the Encoding Engineer and Production Manager were entirely remote.
BMG provided overall technical execution, live production and transmission services for the first of a kind mobile livestreaming activation 5GRV: Gamers on The Road sponsored by Kraft.
