Virtual Studios - Broadcast Management Group

A Studio Without Physical Limits

Virtual studios are not about replacing reality. They exist to solve a very real production problem.

When organizations need to produce recurring, studio-quality programming but cannot justify rebuilding physical sets every time formats change, branding rotates, or talent locations shift, traditional studios become rigid, expensive, and slow to adapt.

BMG designs and operates broadcast-grade virtual studios that function as true production environments. These studios integrate real cameras, lighting, graphics, switching, audio, and talent into a unified system that behaves predictably every time a show goes live.

The result is a flexible studio model that supports daily, weekly, or seasonal programming without sacrificing reliability, creative control, or broadcast standards.

This Is Not a Virtual Background

Most virtual studio failures happen when design leads engineering.

Floating talent, mismatched lighting, delayed graphics, unreliable tracking, and environments that only work once are symptoms of virtual sets built as visual concepts instead of production systems.

BMG approaches virtual studios the same way we design control rooms and REMI workflows:
as operational infrastructure meant to be run repeatedly under live conditions.

That means camera tracking, lighting design, real-time graphics, switching, and transmission are engineered together from the start, not patched together later.

What BMG Virtual Studios Enable

Virtual studios built by BMG allow organizations to:

Produce recurring shows without rebuilding physical sets
Change branding, formats, or layouts instantly without downtime
Support distributed talent without sacrificing visual consistency
Integrate real-time graphics, data, and playback into the environment
Maintain broadcast-quality lighting, framing, and audio
Scale production output while reducing physical footprint

These environments are designed to operate as part of a larger production ecosystem, not as standalone experiences.

How BMG Virtual Studios Work

Physical Capture

Broadcast cameras with tracking systems
Purpose-built lighting grids designed for virtual environments
Audio capture optimized for clean integration
Talent positioning engineered for correct perspective and scale

Real-Time Virtual Engine

Custom virtual environments built on Unreal Engine
Accurate camera tracking and spatial alignment
Real-time reflections, lighting interaction, and depth
Designed for live switching, not post-render

Integrated Graphics & Data

Real-time lower thirds, tickers, scorebugs, and data feeds
Graphics systems integrated directly into the virtual environment
Live data visualization without latency or sync issues
Designed to behave consistently across shows

Centralized Production

Switching, graphics, audio, and monitoring operated from BMG control rooms or NOC
REMI-enabled workflows for distributed production
Redundant signal paths and monitored transmission

Distribution & Archive

Delivery to broadcast, OTT, corporate platforms, and social
Integration with BMG’s MAM for archiving, clipping, and reuse
Consistent outputs across every platform

Who Virtual Studios Are For

Virtual studios are most effective for organizations producing repeatable programming, not one-off events.

They are ideal for:

Executive and corporate studios producing regular communications
Financial and market programming requiring controlled environments
Sports shoulder programming and studio shows
News and commentary formats with rotating segments
Entertainment interview shows and companion programming
Technology and SaaS companies running frequent launches or updates

If your production benefits from consistency, speed, and scalability, a virtual studio becomes an operational advantage rather than a creative experiment.

Why BMG’s Virtual Studios Are Different

Many teams can design a virtual set. Very few can operate one reliably at scale.

BMG’s advantage comes from combining creative design, broadcast engineering, REMI workflows, and 24/7 broadcast managed services into a single system.

Our virtual studios are:

Designed alongside control rooms and graphics workflows
Built to run live, repeatedly, under real production pressure
Integrated with cloud-based production and monitoring
Supported by the same teams that operate national broadcasts, live sports, and mission-critical events

This is why clients trust BMG virtual studios for ongoing programming, not just showpieces.

Daytime Emmys

BMG partnered with the National Academy of Television Arts and Sciences to produce two live Daytime Emmy Awards programs using custom virtual studio environments and REMI workflows.

Read the Cast Study

Let’s Design the Right Studio for Your Workflow

Virtual studios are not a shortcut. When done correctly, they are a powerful extension of your production infrastructure. Talk to BMG about whether a virtual studio fits your programming, scale, and operational goals.

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