Newfronts & Upfronts

How BMG solves it:
We deploy redundant infrastructure, complete technical rehearsals, backup playback systems, synchronized LED wall control, and NOC-monitored streaming paths.

Outcome:
A flawless presentation that protects revenue and reinforces brand confidence.

How BMG solves it:
We engineer LED wall content, handle multi-display synchronization, manage playback servers, and align sizzle reels with executive messaging.

Outcome:
A visually cohesive presentation that elevates storytelling and product showcases.

How BMG solves it:
We manage rehearsals, refine run-of-show timing, coordinate prompter scripts, and provide confidence monitoring for hosts, executives, and talent.

Outcome:
Smooth delivery with confident presenters—even under tight timelines.

How BMG solves it:
We work within restricted access schedules, manage union labor, coordinate vendor requirements, and deploy pre-configured production systems for fast setup.

Outcome:
On-time readiness regardless of venue constraints or compressed NewFront/Upfront week schedules.

How BMG solves it:
We assign dedicated production managers to align needs between sales leadership, content teams, creative agencies, and venue operations.

Outcome:
A controlled, predictable process where every stakeholder gets what they need.

How BMG solves it:
We deliver dual-format experiences with broadcast-quality in-person delivery and platform-tested encoding for virtual/press audiences.

Outcome:
Maximum reach and accessibility without sacrificing production quality.

How BMG solves it:
We integrate creative services, motion design, and synchronized playback into the live event infrastructure.

Outcome:
A polished, cohesive story that elevates the brand’s slate and advertiser messaging.

NewFronts and Upfronts are high-stakes revenue events where media companies present content slates to advertisers making multimillion-dollar annual commitments. They require broadcast network-level production quality, flawless technical execution with zero tolerance for failure, complex LED wall integration, celebrity talent coordination, and seamless content showcase presentation—all under compressed timelines during competitive industry weeks when every major media company is presenting simultaneously.

Yes. We engineer custom content for LED walls with unique technical specifications, manage multi-screen synchronization challenges including walls composed of multiple differently sized screens, coordinate real-time content playback with presentation flow, and ensure content compatibility across theatrical lighting environments and broadcast capture requirements.

Our event management team coordinates efficient setup sequences within limited load-in windows at premier venues like The Shed, Highline Stages, and Hudson Yards. We manage union labor requirements, supervise freight logistics, coordinate with venue technical teams, and deploy pre-configured production systems enabling full infrastructure deployment within compressed timelines during competitive industry weeks.

Yes. We coordinate executive rehearsals, manage prompter operations, provide confidence monitoring, coordinate celebrity host schedules, manage green room logistics, and develop contingency plans for last-minute talent changes or presentation adjustments ensuring confident delivery under high-stakes visibility.

Yes. We deliver hybrid experiences serving in-person advertiser audiences at venues while simultaneously streaming to virtual attendees, press coverage teams, and stakeholders unable to attend, with platform-tested encoding optimized for different audience experiences and coordinated content delivery.

We deploy redundant technical infrastructure, conduct comprehensive rehearsals with full technical runs, implement backup systems for all critical components, monitor all systems in real-time with escalation protocols, and maintain on-site technical teams with authority to make instant decisions ensuring business continuity during revenue-critical presentations.