This week, Broadcast Management Group’s CEO, Todd Mason was invited to speak on the “Enterprise Video at the Speed of Sports” panel at Sports Video Group’s Silicon Valley Video Summit in Mountain View, CA. As the landscape of enterprise video production continues to evolve, Todd shared key insights shaping how corporations approach video content creation and distribution.

Here are his top takeaways after attending what was a very informative and jam-packed event:

What is the Cloud?

There was a lot of discussion around the Cloud at the summit, and Todd along with the panelists took the time to break it down for attendees. The cloud could be defined as a private or public data center. Public clouds, like Amazon or Google, are well-known, while private data centers, such as BMG’s Cloud Control Center™, offer a more customizable approach for enterprises. One crucial distinction highlighted was the significantly different pricing models between public and private cloud solutions, with private cloud options often offering more control and flexibility.

Cloud Production: Software, Hardware, or Hybrid?

The conversation delved into what cloud production truly entails. Various approaches exist, from fully software-driven solutions to hardware-based systems, with hybrid models becoming more common. BMG’s unique position allows us to offer all three types of solutions, tailoring each project to the best-fit approach and ensuring clients get the highest performance while maintaining cost efficiency and scalability.

Enterprise Video at the Speed of Sports

The panel discussed how sports have long been at the forefront of REMI (Remote Integration) and cloud production, driving innovation in how live events are produced and broadcasted. Today, enterprise video clients are increasingly adopting REMI and cloud-based production solutions. This includes large corporations connecting multiple global locations to a central production hub. Some enterprises are also integrating multiple sites interactively, enabling seamless live events that engage audiences no matter where they’re located. The ability to scale production operations and deliver broadcast-quality content worldwide is a significant advantage for enterprise video.

IT Security: A Growing Concern for Corporations

As with any technological shift, security is a top concern, especially when connecting corporate production facilities to the cloud. During one of the panels, attendees discussed some challenges corporations face when considering cloud solutions, particularly public clouds. Some companies have hesitated to fully embrace cloud production due to security concerns, with some attempting to secure their production environments so much that they can no longer function efficiently.

One solution discussed was installing a separate ISP (Internet Service Provider), dedicated solely to production needs, off the corporate grid. This solution provides the flexibility for high-quality production while maintaining the necessary security protocols. At BMG, we provide IT procurement and management for production operations. We utilize our proprietary failover system to ensure that even if one ISP goes down, there’s always a seamless backup to keep operations running smoothly.

Advancing Production Value: Catering to Modern Viewers

Another panel touched on how the current corporate content consumers demand higher quality, shorter, and more creative content. Corporate video production is no longer just about delivering information – it’s about engaging audiences with dynamic, visually rich experiences. Advanced technologies are increasingly used, such as supersized video walls, augmented reality (AR), virtual reality (VR), and drones. These tools allow for more immersive and interactive content that resonates with today’s audiences. Additionally, the trend is towards faster-paced, shorter presentations, which appeal to viewers’ shorter attention spans.

Accounting for Remote Audiences

One key takeaway for corporations producing hybrid events was the importance of engaging remote attendees. As more corporate events include a virtual component, ensuring that the remote experience is just as engaging as being there in person is crucial. Providing a live stream that caters specifically to remote viewers and integrates with the onsite event is critical to delivering a top-notch experience for all attendees. BMG’s cloud production capabilities allow for seamless interaction between virtual and in-person participants, ensuring that remote audiences feel connected and engaged.

Looking Ahead: The Future of Corporate Video Production

As we move into 2025, integrating cloud-based production, real-time content delivery, and immersive technologies will play an even more significant role in the enterprise video space. Companies are now looking for ways to enhance their production capabilities, meet the demands of modern viewers, and improve collaboration across teams and locations. BMG’s expertise in cloud and REMI production positions us to support these needs, helping enterprises streamline their video operations while embracing the future of broadcast technology.

Stay tuned as we continue to share insights and innovations shaping corporate video’s future.