Build Your Brand with a Live Production at CES

Nov 21, 2019  |  by Andrew Ryback

CES 2020 is approaching fast.

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CES 2020 is approaching fast. As the largest trade show in the US, CES presents a tremendous opportunity for brands to showcase their latest products or drop major announcements. But with the biggest names in tech showcasing their latest-and-greatest, how do you get your brand to stand out? One of the most effective ways to maximize your investment and build your brand is with a live production at CES. Let’s take a closer look.

What is CES?

Let’s start at the beginning. What is CES? The Consumer Electronics Show (CES) is an annual trade show highlighting the latest in consumer technology. According to the CES website: “Every major and emerging industry is represented, the entire technology ecosystem gathered together in one place to conduct business.” At CES, you’ll see new products or developments from some of your favorite consumer tech companies, but it’s much more than smartphones, TVs and laptops. CES is “the proving ground for transformative tech such as 5G connectivity, artificial intelligence, augmented and virtual reality, smart cities, sports, robotics and more.”

Held each year at the Las Vegas Convention Center and hosted by the Consumer Technology Association, CES showcases tech from household names – like Amazon, Facebook and Samsung – to exciting new technologies pioneered by small, up-and-coming companies.

Who is CES Ideal For?

With a focus on consumer and transformative technology, CES is an ideal event for anyone in the tech space. Whether that be technology brands who produce physical products or services, or media companies, bloggers and reporters who cover the tech industry, CES has something for everyone. CES provides exhibitors with the opportunity to showcase their latest product lines – putting their technology in the hands of consumers. It also allows tech blogs and media companies to get the latest news and updates from some of the biggest (and smallest) names in tech.

How Can My Brand Benefit from a Live Production at CES?

As an exhibitor, you’re constantly competing for attention at CES. You’re trying to drive foot traffic to your booth and keep people interested in your products or services. It’s important that your trip to Las Vegas is productive and that you have a clear return on investment. Providing live coverage of your CES activities is a great way to generate buzz and help you stand out among the other exhibitors. Here’s how a live production can help build your brand and enhance your investment:

Exposure beyond Las Vegas: CES drew 4,500 exhibitors and 180,000 attendees in 2019. These are great numbers. As we mentioned earlier, this makes CES the largest trade show in the US. But why limit your audience to 180,000 people? Not every consumer or potential customer can afford to make it Las Vegas for CES. Hosting your own live production opens you up to a much larger audience. Take your investment and amplify it.

Cross-promotion from non-competing brands: The great thing about high-profile events and trade shows is that you have access to a large pool of talent and potential guests. If you’re planning for a live production at CES, invite other tech executives to be guests on your program (make sure they’re not competitors, of course). Now you’re building your brand by featuring non-biased insight from high profile executives who use your products or services. As an added bonus: ask your guests to promote their appearance on your live program. This draws a new audience – and additional viewers – to your live content.

Engagement with fans and consumers: Offering a product giveaway is a great way to draw people to your booth. Why not do the same for your online audience watching at home? Generate interest – and eyeballs – by offering something that people will be interested in. And while you have their attention, give them an opportunity to engage. If you’re live streaming a product announcement, open it up to Q&A at the end. And give fans at home the ability to submit questions via chat or social media. There are no bigger advocates for your brand than consumers who are already fans of your product. 

Showcase your technology with technology: CES is a celebration of all things tech. There’s no better way to showcase your products or services than by utilizing one of the most technical content delivery methods: live production. What better way to showcase your technology than WITH technology? While your CES live programming doesn’t have to be overly complex (unless you want it to be), there are plenty of tools to make it interesting, engaging and impactful.

As the premiere tech event in the US, CES presents brands with a unique opportunity to showcase their latest products and services. But your CES investment isn’t limited to the Las Vegas Convention Center. Producing your own multi-camera live stream from the convention floor is a great way to build your brand, reach additional viewers and generate excitement about your latest products or services. Click here to read more about our CES service offerings.

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