Product Launches

Broadcast-quality product unveilings, roadmap showcases, and brand activations crafted with creative storytelling, multi-platform distribution, and global reach. Supported by BMG’s 24/7 Cloud Network Operations Center (NOC)

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taco bell stage right

Overview

BMG partners with enterprise brands, technology companies, and consumer-facing organizations to deliver product launches that rise above traditional event production. We combine creative direction, cinematic multi-camera coverage, REMI workflows, and managed broadcast operations to create launch moments that move audiences, spark earned media, and scale globally.

Whether your launch involves a high-profile keynote, an experiential activation, a global livestream, or a multi-city roadshow, we provide the production, creative, technical infrastructure, and distribution workflows needed to execute with broadcast precision—and deliver content that fuels marketing for months afterward.

Common challenges we solve and what you gain

How BMG solves it:
Cinematic multi-camera direction, precision lighting, custom graphics, tightly choreographed demos, and creative storytelling that elevates the entire experience.

Outcome:
A polished, high-impact launch that matches your brand’s ambition and captures audience attention.

How BMG solves it:
Dedicated creative and technical leads unify product, marketing, PR, legal, agencies, and executive teams under a single production plan and approval process.

Outcome:
Aligned messaging and a smoother creative workflow without last-minute conflicts.

How BMG solves it:
We engineer content for unique screen configurations, multi-screen walls, OOH displays, retail signage, and platform-specific aspect ratios while maintaining creative consistency.

Outcome:
Your content displays flawlessly anywhere: Times Square, retail stores, microsites, livestream players, and social feeds.

How BMG solves it:
Platform-tested distribution, synchronized delivery, encoding optimization, and 24/7 NOC monitoring with real-time failover.

Outcome:
One coordinated launch moment delivered consistently—globally.

How BMG solves it:
Accelerated creative workflows, previsualization, remote rehearsals, demo coaching, and streamlined run-of-show development.

Outcome:
Executives look polished, confident, and prepared—even on tight timelines.

How BMG solves it:
On-site editing and cloud-connected workflows produce hero content, cutdowns, verticals, B-roll, and regional variations in real time.

Outcome:
Social amplification and PR distribution begin the same day as the event.

How BMG solves it:
Analytics tracking, impression reporting, platform performance dashboards, and integrated measurement support.

Outcome:
Clear, quantifiable results for leadership, brand teams, and investors.

Taco Bell – Live Más LIVE

Taco Bell unveiled new menu, chef collab opportunity and a years’ worth of product announcements and partnerships at the fan event in Las Vegas during sports’ biggest weekend. play icon

Formats and delivery options

Global Livestream Events: Multi-camera productions with celebrity talent, musical performances, product demonstrations, and audience interaction streamed globally to consumers and stakeholders.

Experiential Activations: Venue-based launches integrating physical experiences with broadcast capture, out-of-home display coordination, and social amplification.

Executive Keynotes: Staged presentations showcasing product roadmaps, innovation pipelines, and partnership announcements with broadcast polish and investor-grade production.

Virtual Launch Studios: Controlled studio environments enabling precise creative execution, product demos, and spokesperson delivery with rapid iteration.

Hybrid Launch Events: Combined in-person experiences for VIP audiences with simultaneous global streaming, social distribution, and retail display coordination.

Distribution platforms: Simultaneous delivery to branded microsites, YouTube, Instagram, TikTok, LinkedIn, retail in-store displays, Times Square billboards, streaming platforms, and broadcast partners with coordinated timing and localization.

Related Services

Live Production (On-site, Hybrid, Virtual)

End-to-end launch execution—run-of-show development, product demo choreography, talent direction, and synchronized distribution.

Multi-Camera Production

Cinematic product beauty shots, macro demo angles, audience reactions, and premium switching for compelling storytelling.

Remote Production (REMI)

Centralized switching, graphics, and technical ops from BMG’s NOC, reducing on-site footprint—ideal for multi-city tours.

Studio Production

Controlled studio environments for keynote filming, product demos, and spokesperson messaging.

Creative Content

Custom graphics packages, animated product visualizations, billboard creative, show opens, and social templates.

24/7 Network Operations Center (NOC)

Real-time monitoring, redundant transmission, and failover orchestration for high-stakes global launches.

MAM, Storage & Archive

Centralized storage of hero content, demos, interviews, B-roll, and regional variations for long-term marketing.

Production Staffing & Operations

Experienced product launch crews managing talent, demos, and high-pressure show environments.

Event Management & Touring

Freight, venues, logistics, roadshow support, and multi-city activation management.

Taco Bell cover

Case Study: Taco Bell – Live Más LIVE (Super Bowl Week, Las Vegas)

BMG produced Taco Bell’s inaugural Live Más LIVE, a global direct-to-consumer livestream from Las Vegas during Super Bowl week. Functioning as a major product and roadmap launch, the broadcast-quality event previewed Taco Bell’s entire 2024 menu and brand partnerships, featuring creative leadership and full technical/staffing infrastructure. Utilizing REMI workflows and the BMG Cloud Control Center, the team maintained broadcast quality with a largely remote crew for efficiency. The launch generated over 7 billion media impressions, demonstrating how strategic broadcast production can achieve cultural impact for product launches.

Read the Case Study
Epson Swimming in Ink cover

Case Study: Epson – “Swimming in Ink” Product Launch (Times Square)

BMG executed Epson’s “Swimming in Ink” printer launch in Times Square, providing comprehensive creative and complex technical services. The BMG team created the complete graphics package (opens, lower thirds, bumpers) for the live stream and designed custom content for three separate Times Square video billboards, including one with 11 custom-engineered, uniquely sized screens. BMG also developed the full 8-hour run of show for the live web broadcast, ensuring educational content filled the programming window. This engagement highlights BMG’s ability to manage complex multi-screen billboard workflows while meeting broadcast standards for high-profile urban activations.

Read the Case Study

FAQs

Yes. We scale from controlled studio environments for precise product demonstrations to venue-based experiential activations with thousands of attendees, celebrity talent, musical performances, and coordinated global streaming reaching millions of viewers simultaneously.

Yes. Our creative team develops custom graphics packages, animated product visualizations, brand motion design, show opens, social content templates, and visual storytelling elements that differentiate launches and drive marketing amplification across all distribution channels.

Yes. We engineer custom content for complex out-of-home displays with unique technical specifications, manage multi-screen synchronization challenges, coordinate delivery logistics, and ensure content compatibility across streaming platforms, social channels, and physical display infrastructure simultaneously.

We deploy remote production infrastructure keeping creative direction, switching, graphics, and technical teams centralized at our NOC while minimizing on-site footprint, enabling rapid venue adaptation and cost-effective execution across multi-city roadshows and touring activations.

Yes. We deploy on-site editing teams creating social cutdowns, vertical video formats, product demo clips, spokesperson soundbites, and regional variations with rapid turnaround, enabling real-time social amplification and coordinated marketing campaign activation across platforms.

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