Watch Sizzle Reel

Taco Bell

Live Más LIVE

Event Management

7.1 Billion Media Impressions

65k Concurrent Livestreams
Client Little Cinema/Taco Bell
Location Las Vegas, NV
Venue Wynn Las Vegas
Year 2024

Services Provided

Broadcast Management Group was contracted to produce the live global broadcast of the inaugural Live Más Live experimental event. This event was a celebration, offering attendees and tens of thousands viewing online around the world a sneak peek into Taco Bell’s plans for 2024. Highlights included the unveiling of new menu items and exclusive partnerships. This direct-to-consumer event has become one of the marketing industry’s most celebrated experiential marketing activations, earning over 7 BILLION media impressions.

The revolutionary event also featured electrifying performances by LP Giobbi, Omar Apollo, and Armani White, as well as fan awards with host Davis Burleson and brand ambassador Davante Adams. Created for the fans, Live Más Live was an unmatched phenomenon in both taste and entertainment.

  • Produced a 60-minute livestream
  • Creative development of the broadcast ROS (run-of-show)
  • Producer and director for the live broadcast
  • Provided all onsite broadcast equipment, comms, video switcher for LED walls, teleprompter & downstage monitors, and tented client video village
  • Provided onsite internet access/services for the broadcast production and the overall event activation
  • We booked and managed all broadcast crew
  • BMG REMI Mobile Unit 1
  • BMG Cloud Control Center™
  • Encoding and distribution to 2 platforms/destinations
Project Overview

BMG provided creative services that included the broadcast producer, and director, along with all technical equipment, staffing, and transmission services, for the live broadcast of Taco Bell’s inaugural Live Más Live event from Las Vegas during Super Bowl week.

The broadcast featured 5 Grass Valley WorldCam cameras, including a 30-foot jib and 4 PTZ cameras. Leveraging its REMI Mobile Unit 1 with distribution from the BMG Cloud Control Center™, facilitating decentralized crew such as Teleprompter Op, Encoding Engineer, Playback Op, and Line Producer to support the production and reduce the onsite footprint remotely.

Photo Gallery