IMDb Live at the Jumanji: The Next Level Premiere

Turning a Hollywood Premiere Into a Multi-Platform Live Fan Experience

90Minute Program

10Camera Setup

4Streaming Platforms

2Live Marquee Billboards

In This Case Study:

Services
Challenge
Solution
Impact
Deliverables
Key Information
Photo Gallery

For the premiere of Jumanji: The Next Level, IMDb needed to produce its first-ever red-carpet livestream in support of Sony, the studio behind the film.

The 90-minute program took place at the TCL Chinese Theatre in Hollywood and featured live interviews with cast members, celebrities, and fans attending the premiere. The show streamed live across Twitch, Twitter, IMDb.com, and Facebook, with additional cross-posting to Sony’s Facebook page and the Facebook pages of key cast members.

BMG was brought in to provide the live production services, production staffing, technical management, transmission, and production planning required to turn the red carpet into a polished live entertainment broadcast.

The Challenge: Producing IMDb’s First Red-Carpet Premiere Live from Hollywood

A red-carpet premiere moves quickly. Talent arrivals, fan reactions, interviews, sponsor needs, platform requirements, and venue logistics all have to come together in real time. For IMDb, the event also carried added importance because it was the brand’s first red-carpet premiere livestream. The show needed to feel polished for online viewers, support Sony’s promotional goals, and extend the excitement of the premiere beyond the fans gathered outside the theatre.

First-Time Red-Carpet Format

IMDb needed a production partner that could help guide both the technical and editorial approach for its first live red-carpet premiere program.

Multi-Platform Distribution

The livestream had to be delivered to Twitch, Twitter, IMDb.com, and Facebook, with cross-posting to Sony and cast member Facebook pages.

Red Carpet and Venue Coverage

The production needed to capture host interviews, celebrity arrivals, fan reactions, the TCL Chinese Theatre environment, and the energy of the premiere across multiple camera positions.

On-Site Display Requirements

The live program was not only for digital viewers. It also needed to feed two marquee billboards outside the theatre and screens inside the main theatre used for the premiere.

Fast VOD Turnaround

IMDb needed interview segments clipped quickly for post-show publishing, requiring a workflow that could move content from the live show to editors during the production.

IMDb Jumanji premiere The Rock and Kevin Hart

IMDb Jumanji premiere cameras and lights

The Solution: A Red-Carpet Broadcast Built for Live Viewing and Immediate Content Turnaround

BMG managed the production as a full live entertainment broadcast, supporting everything from pre-production guidance and staffing to multi-camera coverage, transmission, platform delivery, and EVS-to-post workflows.

Production Planning and Technical Management

Leading up to the event, BMG participated in weekly production calls with IMDb, providing technical guidance, production updates, and editorial suggestions.

BMG was responsible for the live production approach, onsite technical buildout, engineering, troubleshooting, production staffing, transmission, and overall production management.

Multi-Camera Red-Carpet Coverage

The program was shot with 10 cameras, including three hard cameras, one wireless handheld, one jib, four robotic cameras, and one wireless POV camera.

The camera plan was designed to capture the red carpet, host interviews, fan reactions, celebrity arrivals, and the broader Hollywood premiere environment.

One of the most unique camera positions was a wireless POV placed on a dune buggy used for a stunted arrival, giving the livestream a dynamic angle tied directly to the film’s promotional moment.

Live Streaming and On-Site Display

BMG handled live transmission to Twitch, Twitter, IMDb.com, and Facebook, while also supporting cross-posting to Sony’s Facebook page and cast member Facebook pages.

In addition to the digital stream, BMG delivered the live program to two marquee billboards outside the TCL Chinese Theatre and to screens inside the main theatre, allowing the production to support both the online audience and the in-person premiere experience.

Host, Correspondent, and Fan Coverage

The live show featured a host conducting interviews with cast members and celebrities attending the premiere.

BMG also supported a field correspondent who gathered fan reactions, helping the program move between polished red-carpet interviews and the energy of the audience outside the theatre.

EVS-to-Post Workflow

To support fast turnaround of VOD content for IMDb.com, interview segments were clipped in EVS and pushed to two IMDb editors stationed inside the production truck.

This allowed IMDb’s editorial team to access content immediately and prepare segments for publishing after the live show.

One-Day Production Execution

All technical setup, production, and strike took place within one production day.

BMG managed the onsite buildout, staffing, troubleshooting, live execution, and strike within that compressed window while supporting the livestream, venue displays, and post-production workflow.

Impact: A Premiere Built for Live Audiences, Digital Platforms, and Post-Show Content

BMG helped IMDb launch its first red-carpet premiere livestream with a production model that supported the full promotional value of the event.

The program reached audiences across major social and digital platforms, brought the live show into the physical premiere environment through marquee and theatre displays, and gave IMDb a fast-turnaround workflow for publishing VOD content after the event.

For IMDb and Sony, the premiere became more than a red-carpet moment outside the theatre. It became a live digital broadcast, an in-venue viewing experience, and a source of post-show content that could continue supporting the film after the event ended.

Deliverables

Turnkey live production services

Technical management and production oversight

Full production staffing

Multi-camera production system design and operation

On-site engineering and technical support

Live streaming and encoding to four platforms simultaneously

Live display integration for venue screens and exterior billboards

Project management and coordination

Key Information

Category	Details
Client	IMDb
Event	Live at the Jumanji: The Next Level Premiere
Location	Hollywood, California
Venue	TCL Chinese Theatre
Year	2020
Services Provided	Live Production Multi-Camera Production Production Staffing Channel Playout & Transmission Services