Client
Schwab Network
Location
Chicago, IL
Venue
N/A
Year
2023
BMG’s Executive Producer and head of programming for the Schwab Network, Driss Sekkat worked with BMG’s creative services division to create a visual identity and execute a network rebrand after the Schwab acquisition of TD Ameritrade.
The goal was to capitalize on the credibility TD Ameritrade Network had established to introduce and position Schwab as an entity in the financial news space while maintaining the network as a value-add for clients and by extension supporting the value prop of empowering every investor and trader every market day.
