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Schwab Network

Rebrand from TD Ameritrade Network

Creative Services
Client Schwab Network
Location Chicago, IL
Venue N/A
Year 2023

Services Provided

BMG’s Executive Producer and head of programming for the Schwab Network, Driss Sekkat worked with BMG’s creative services division to create a visual identity and execute a network rebrand after the Schwab acquisition of TD Ameritrade.

  • New Work ID, Promos, Graphic look
  • 70 promos, copywriting, shooting, graphics, and editing for show and network promotion
  • Strategic branding campaign
  • GFX Package creation/development for 9 shows
  • Partnership/coordination with the New York Stock Exchange and Charles Schwab Marketing and Branding Teams
Project Overview

The goal was to capitalize on the credibility TD Ameritrade Network had established to introduce and position Schwab as an entity in the financial news space while maintaining the network as a value-add for clients and by extension supporting the value prop of empowering every investor and trader every market day.