Mar 20 2026 | Master Control
Why Social Media Is Now Part of Your Broadcast Infrastructure
Your legacy playout platform wasn't built for today's audience.
Your legacy playout platform wasn't built for today's audience.
Broadcast OTA sub-channels, Cable channels, OTT, and Free Ad-Supported TV (FAST) are all major distribution segments that represent greater opportunities to scale your audience.
For decades, satellite uplink has been the backbone of linear broadcast distribution.
The new normal in broadcast isn’t a single production model.
The promise of Cloud Master Control is compelling.