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Charles Schwab

The Schwab Network


Managed Services
Client Charles Schwab
Location Chicago, IL, and New York, NY
Venue Various
Year 2017-Present

Executive Summary

Broadcast Management Group (BMG) serves as the turnkey managed services partner for The Schwab Network (formerly TD Ameritrade Network)—the first direct-to-consumer 24/7 OTT channel launched by a financial institution. Since 2017, BMG has led every stage of the network’s growth: from initial consulting and facility design to daily operations, creative services, and ongoing management through the BMG Cloud Control Center™. Today, Schwab Network delivers live, real-time financial programming from Chicago Studios, the Chicago Stock Exchange, the Nasdaq, and the New York Stock Exchange, powered by BMG’s integrated team and nationwide production ecosystem.

Background / Challenge

When TD Ameritrade first partnered with BMG in 2017, it sought to redefine how investors engage with financial content. BMG recommended creating the first direct-to-consumer live broadcast network dedicated to financial news and education—something no financial institution had yet accomplished.

The challenge was to design, launch, and operate a 24/7 broadcast operation capable of producing live content at network standards, fully aligned with brand, compliance, and technology requirements.

After Charles Schwab’s 2023 acquisition of TD Ameritrade, BMG was again brought in to expand production capabilities, integrate new infrastructure, and rebrand the network under the Schwab identity. This included building a new studio directly on the floor of the New York Stock Exchange.

BMG Engagement by Phase

1. Consulting

BMG began the engagement with a strategic consulting phase to evaluate goals, workflows, and audience strategy.

  • Conducted complete operational and technical assessments.
  • Recommended building a proprietary OTT channel—becoming the first corporate D2C financial network.
  • Developed a roadmap for daily broadcast operations, talent strategy, and audience engagement.

2. Facility Design and Build

Following the consulting phase, BMG designed and built multiple broadcast facilities to scale with the network’s success.

  • Built the original Chicago broadcast facility from the ground up.
  • Designed and integrated all control room, studio, routing, media asset management system, and post-production systems.
  • Expanded and upgraded infrastructure to accommodate more daily shows and live content.
  • Built a studio at the NYSE to enable real-time market coverage and live anchor segments.
  • Connected all locations to the BMG Cloud Control Center™ for centralized monitoring, switching, and disaster recovery.

3. Creative Services

BMG developed and manages the Schwab Network’s creative foundation.

  • Designed all network branding, graphic packages, and on-air visual identity.
  • Created and directed the look, lighting, and layout of each studio set.
  • Produced promos and show opens, unifying design across all programming.
  • Led the 2023 complete rebrand and relaunch under the Charles Schwab Network identity.
  • Identify professional on-air talent.
  • Produce special event programming.
  • Design virtual sets for multiple live daily shows.
  • Train company financial experts on becoming on-air talent.
  • Develop a booking team and book high-profile guests to be on the network.
  • Consult with broadcast distribution.

4. Staffing, Daily Operations, and Engineering Support

BMG provides long-term, full-time managed services covering operations, staffing, and engineering.

  • Management, creative, and technical teams staffed and managed entirely by BMG.
  • Live shows are directed, switched, and monitored daily.
  • Centralized engineering oversight for system reliability and equipment lifecycle management.
  • 24/7 support with defined SLAs and redundant network paths for broadcast continuity.
  • BMG has staffed special event programming.

5. Scale Operations

BMG provides long-term, full-time managed services covering operations, staffing, and engineering.

  • Management, creative, and technical teams staffed and managed entirely by BMG.
  • Live shows are directed, switched, and monitored daily.
  • Centralized engineering oversight for system reliability and equipment lifecycle management.
  • 24/7 support with defined SLAs and redundant network paths for broadcast continuity.
  • BMG has staffed special event programming.

Results / Impact

Through BMG’s turnkey managed services model, the Schwab Network has grown into the most advanced corporate 24/7 broadcast operations in the financial industry.

  • 1,800+ live programs produced annually.
  • Network expanded across multiple facilities and markets.
  • Fully integrated with BMG’s Cloud Control Center™ for real-time oversight.
  • Maintained 99.9% uptime through redundant encoders and multi-CDN paths.
  • Seamless rebrand and relaunch under Schwab ownership with no downtime.
  • 129% year-over-year growth in digital viewership.

Deliverables

  • End-to-end turnkey managed services for a corporate broadcast network.
  • Consulting and strategic development of an OTT content model.
  • Facility design and build for multiple Chicago studios and a NYSE-based set.
  • Creative services: network branding, show development, and on-air graphics.
  • Full-time staffing and daily operations management under a managed services agreement.
  • Engineering support and remote integration via the BMG Cloud Control Center™.
  • Media Asset Management (MAM) implementation for archiving and content reuse.
  • Disaster recovery services are connected to the BMG Cloud Control™ for full redundancy.
  • Ongoing scale operations, system upgrades, and continuity planning.
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