Kathy Samuels is a seasoned media executive and Emmy-winning producer with nearly 30 years of experience in broadcast and digital content.
She has held senior roles at NBC, CBS, and ABC, helping to launch major programs like Access Hollywood, Rachael Ray, and Katie Couric. As Chief Content Officer at Joyus, she led digital innovation by building a production studio and creating content that merged storytelling with shoppable tech. Her work spans news, entertainment, lifestyle, and sports, earning accolades including Emmy, Telly, and Davey awards.
In recent years, Kathy has concentrated on production services sales, collaborating with studios to deliver cutting-edge virtual and live broadcasts. A specialist in startups and emerging technologies, she aids brands in modernizing workflows and developing forward-thinking content strategies. Her recent work includes producing the NFL’s first team-led live broadcast of girls’ high school flag football with the Arizona Cardinals, blending community, sports, and innovation. Kathy excels at the intersection of content, tech, and audience engagement—helping teams pioneer what’s next.
