Global Hospitality Brand

Creating a Global Production Ecosystem for Hospitality

Broadcast Consulting

In This Case Study:

Overview
Services
Challenge
Solution
Impact
Deliverables
Key Information
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A leading global hospitality brand needed a more consistent way to produce video across its corporate locations. Content demand was growing across executive communications, employee engagement, live streaming, virtual events, and branded internal programming, but production workflows varied from office to office.

BMG helped the client move from a fragmented production model to a scalable in-house production ecosystem, beginning with a flagship studio and control room and expanding into additional corporate locations in McLean, Memphis, and Dallas.

Overview: A Scalable Model for Corporate Video Production

The engagement began in 2019 with consulting and ROI analysis to determine whether an internal production operation could reduce costs, improve turnaround times, and raise production quality.

After validating the model, BMG designed, built, staffed, and continues to support a multi-location production ecosystem that can handle everything from single-operator live streams to complex broadcasts connected through BMG’s Network Operations Center.

The Challenge: Standardizing Production Across a Global Brand

As video became a bigger part of the client’s corporate communications strategy, production demand started to outgrow the tools and workflows available across the organization. The company needed a way to produce more content internally while bringing greater consistency, quality, and control to video production across multiple locations.

Inconsistent Production Across Locations

Video production varied across offices, teams, and use cases. Some content was produced with basic internal tools, while larger projects required outside vendors.

The client needed a production model that could create more consistency across visual quality, workflows, staffing, and brand presentation.

Growing Demand for Internal Content

The company needed to produce more video for employee communications, executive messaging, virtual events, live streams, and branded content.

That required an internal production environment that could support faster turnaround times without sacrificing quality.

Reducing Reliance on Outside Vendors

Outsourcing high-end production created cost, scheduling, and consistency challenges.

The client needed to determine whether an in-house production model could improve efficiency, reduce long-term costs, and give internal teams more control over content creation.

Building for Multi-Location Scale

The long-term need was not limited to one headquarters studio. The company needed a model that could be repeated across additional corporate locations while maintaining consistent production standards and centralized support.

The Solution: A Managed Production Model Built to Scale

BMG delivered a multi-phase managed services solution that connected consulting, facility design, systems integration, creative services, staffing, remote monitoring, and ongoing operational support.

The engagement began with strategy and ROI analysis, then expanded into facility design and build, managed operations, portable production systems, and multi-location deployment.

Phase 01

Consulting and Production Strategy

BMG began the engagement by analyzing the client’s existing production workflows, vendor relationships, content needs, cost structures, and long-term communications goals.

This included interviews with executive stakeholders and content creators, workflow audits, space planning, staffing recommendations, and a comprehensive ROI analysis comparing internal production against outsourced production.

The consulting phase helped validate the business case for a dedicated in-house production operation and defined the staffing, technology, space, and workflow requirements needed to support it.

Phase 02

Facility Design, Build, and Construction Advisory

Following the positive ROI determination, BMG was contracted to design and build the client’s first dedicated corporate production environment.

The facility included a studio, control room, three edit suites, rack room, and technical core. BMG also advised on space design, layout, construction requirements, contractor coordination, permitting, HVAC, electrical load, and network infrastructure.

The environment was engineered to support both high-quality production and efficient operation, including automated workflows that allowed a single operator to manage multiple production functions when needed.

Phase 03

Creative Services and Systems Integration

BMG’s creative and systems integration teams worked together to design the visual and technical experience inside the production environments.

That included custom lighting, scenic elements, set design, audio infrastructure, flexible production layouts, and brand-consistent visual presentation.

The spaces were designed to support interviews, internal broadcasts, live streams, executive communications, virtual events, and other content needs while maintaining a consistent look and feel across the brand.

Phase 04

Staffing, Managed Services, and Ongoing Operations

BMG provides ongoing managed services across the client’s production facilities.

That includes on-site staffing for studio and event production, engineering support, preventative maintenance, workflow optimization, operational support, and technical troubleshooting.

Through BMG’s Cloud Control Center™ and Network Operations Center, the production environments can also be monitored and supported remotely, giving the client access to centralized technical oversight and support beyond the walls of each facility.

Phase 05

Multi-Location Production Expansion

As the client’s communications needs grew, BMG expanded the production model beyond the original headquarters facility.

The model now supports production environments across McLean, Virginia; Memphis, Tennessee; and Dallas, Texas, with standardized systems, workflows, and support across locations.

BMG also developed portable flightpack systems connected through I/O panels, allowing the client to support single-operator live streaming, integration with the main control room in McLean for more complex productions, or connection to BMG’s Network Operations Center for distributed broadcasts and remote production support.

Each location can operate independently, through the corporate control room, or through BMG’s NOC for centralized production and monitoring.

Impact

Through BMG’s managed services model, the client moved from a fragmented mix of internal tools and outside vendors to a scalable corporate production ecosystem.

The company can now produce more content in-house, maintain stronger brand consistency, and support everything from single-operator streams and town halls to live events and multi-location broadcasts.

For a global hospitality brand, the result is a more flexible production model that supports faster content creation, consistent communications, and future expansion across additional corporate locations.

Deliverables

Broadcast consulting and ROI analysis

Internal production strategy and workflow design

Facility design and build for studio, control room, edit suites, rack room, and technical core

Construction advisory, including space planning, HVAC, electrical, network, and contractor coordination

Creative services, including set design, lighting design, scenic elements, and brand presentation

Systems integration and technology procurement

Automated production workflows for single-operator production

Production staffing and managed services

Engineering support, maintenance, and workflow optimization

Multi-location production infrastructure across McLean, Memphis, and Dallas

Permanent production system for corporate gathering space and town hall meetings

Portable flightpack systems for flexible distributed production

Integration with BMG’s Cloud Control Center™ and Network Operations Center for remote support and monitoring

Key Information

Category	Details
Client	Global Hospitality Brand
Locations	Mclean, VA Memphis, Tennessee Dallas, Texas
Venue	Corporate Headquarters & Regional Offices
Engagement	2019 – Present
Services Provided	Studio Production Creative Production Services Production Staffing Consulting Services Systems Integration