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Kansas City Chiefs

The World’s Largest Tailgate

Entertainment Services    |    Sports Packaging
Client Kansas City Chiefs
Location Kansas City, MO
Venue GEHA Field at Arrowhead Stadium
Year 2023

Services Provided

The Kansas City Chiefs contracted BMG to produce a live (in-person/virtual) event commemorating the 2023 NFL season kickoff to unite their fanbase, “Chiefs Kingdom,” globally. In addition to the primary goal of connecting with fans, the Chiefs also wanted to export their tailgating culture and fan experience to people worldwide interested in music and entertainment. BMG worked with the Chiefs, the NFL, and event sponsor Bud Lite to meet all stakeholder objectives.

  • Produced a 90-minute livestream.
  • Creative development of the ROS (run-of-show) and all video and graphics packages
  • Produced and directed the live event.
  • Lighting and effects design
  • Provided all onsite AV equipment and staging.
  • Booked and managed all crew, including 6 remotes (4 in the United States, 1 in Germany, 1 in Mexico)
  • Production and Event Management
  • BMG Cloud Control Center™ to manage transmissions between the REMI Mobile Unit and 6 remote broadcast feeds.
  • Encoding and distribution to 3 platforms/destinations
  • Talent management and booking
  • Fulfilled artists & talent riders.
Project Overview

BMG developed a compelling 90-minute run of show which included social media and celebrity talent such as YouTube stars the Merrell Twins, NFL Commissioner Roger Goodell, influencer Tabitha Swatosh, Donna Kelce, mother of the NFL’s Kelce brothers, Saturday Night Live star Heidi Gardner as well as the DJ/producer headlining duo, Two Friends, whose bass dropping performance pumped the packed crowd.

Viewers unable to attend the tailgate in Kansas City could view the entire show at, a custom-branded microsite powered by Little Cinema that provides various interactive and engagement tools to enhance the digital experience.

Utilizing BMG’s RMU 2 mobile unit, the production was shot with 12 cameras, a combination of Grass Valley LDX 86 WorldCam broadcast cameras, including a 25’ jib, Steadicam, and wireless handheld, in addition to multiple PTZs to ensure there was enough coverage of the crowd and two separate stages within the tailgate compound.


  • Over 2.5 million Video Impressions
  • Over 75,000 Concurrent Viewers
  • 31x More Virtual Viewers than Capacity Allowed at Tailgate
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