15Unique TV Feeds
2Television Studios
2Podcast Studios
2Radio Master Control Rooms
In This Case Study:
Virginia Public Media (VPM), the PBS and NPR affiliate serving the Richmond region, partnered with BMG to modernize its 66-year-old broadcast infrastructure as part of its move into a new headquarters.
BMG is supporting the transformation from early planning through facility design, systems integration, media asset management, staff training, master control support, and ongoing engineering oversight.
Together, the work is creating a connected public media operation built for television, radio, podcasting, digital production, and future distribution workflows.
BMG Main Services
The Challenge: Transforming Legacy Public Media Infrastructure
The organization needed a new headquarters that could unify television, radio, podcasting, digital production, media management, and future cloud-connected workflows while maintaining the reliability, standards, and operational continuity required of a PBS and NPR affiliate.
Replacing Aging Broadcast Infrastructure
VPM was moving away from a 66-year-old broadcast infrastructure that couldn’t support the long-term needs of a modern media organization.
The new facility needed to support current production requirements while creating a foundation for future growth across television, radio, digital, OTT, and cloud-based workflows.
Bringing Multiple Media Operations Under One Roof
The facility needed to connect television studios, radio master control rooms, podcast studios, edit bays, post-production spaces, ingest, master control, and media asset management into one coordinated environment.
Each area had different production needs, but the overall system had to operate as one integrated facility.
Supporting Public Media Standards
As a PBS and NPR affiliate, VPM needed infrastructure that could support public media standards, network requirements, local programming, statewide content needs, and reliable daily operations.
The facility had to be flexible enough for creative production while remaining dependable enough for mission-critical broadcast workflows.
Building for Long-Term Operations
This was not only a design and build project. VPM needed a partner that could support the facility after launch through training, documentation, staffing support, system monitoring, troubleshooting, software updates, and ongoing engineering consultation.
The Solution: A Managed Services Partnership from Planning Through Operations
BMG’s role spans the full lifecycle of VPM’s headquarters transformation: planning the technology roadmap, designing and integrating the facility, implementing cloud-connected media workflows, and providing ongoing operational and engineering support.
Strategic Consulting & Technology Planning
BMG entered the project during the earliest planning stages, serving as a strategic technology consultant and broadcast systems advisor for VPM’s new headquarters.
BMG worked with VPM, architects, contractors, and internal stakeholders to define space requirements, workflow needs, equipment expectations, and long-term technology goals across television, radio, podcasting, digital production, and future distribution platforms.
This phase helped establish the technical roadmap for the facility, ensuring that each production space would support VPM’s operational needs while connecting into a larger broadcast and media infrastructure.
Facility Design & Broadcast Systems Integration
After the planning phase, BMG moved into engineering, integration, and implementation of the facility’s broadcast infrastructure.
BMG designed and installed a master control system capable of supporting 15 unique television feeds, each with its own operational requirements. The broader facility build included two fully equipped television studios, associated production control rooms, audio suites, two radio master control rooms, two podcast studios that can also function as radio production spaces, three edit bays, a post-production suite, and a dedicated media ingest room.
BMG also developed the centralized routing architecture that connects the production spaces into one flexible technical core, allowing VPM to move content, signals, and production resources efficiently throughout the facility.
Production Environment Design
BMG helped shape the creative and operational layout of the new facility so that each space would be practical for day-to-day use, efficient for production teams, and consistent across the larger operation.
This included studio layouts, control room environments, monitor walls, display configurations, LED display technology, lighting systems, operator workflows, and production space planning.
The goal was to create a facility that not only met technical requirements, but also gave VPM’s teams usable, flexible environments for live, recorded, radio, podcast, and digital content production.
Managed Services, Staffing & Engineering Support
BMG’s role continues beyond the facility build through long-term managed services, operational support, and engineering oversight.
BMG provides augmented master control staffing, remote oversight through BMG’s Network Operations Center, staff training, documentation, software updates, system maintenance, lifecycle management, troubleshooting, and ongoing engineering consultation.
This gives VPM a support model that extends beyond installation, helping ensure the facility remains reliable, current, and operationally supported as needs evolve.
Cloud Infrastructure & Media Asset Management
To support long-term flexibility, BMG implemented cloud-connected workflows and a centralized Media Asset Management platform hosted in the BMG Cloud Control Center™.
The MAM environment supports secure archiving, retrieval, collaboration, and content reuse across VPM’s production and media workflows. BMG also designed infrastructure with redundant dark fiber to support transmission continuity and disaster recovery.
This cloud-connected backbone gives VPM a more flexible media operation, connecting on-prem production systems with remote support, content management, and future cloud-based workflows.
Impact
Through its partnership with BMG, VPM is building one of the most advanced public media facilities in the country.
The new headquarters brings television, radio, podcasting, digital production, media asset management, and master control into one integrated environment. By combining systems integration, facility design, cloud infrastructure, staffing support, and ongoing managed services, BMG helped create a foundation that supports VPM’s mission today while preparing the organization for future growth.
For VPM, the result is a connected public media operation built to serve audiences across platforms, support internal teams, and keep critical broadcast workflows reliable for years to come.
Deliverables
End-to-end turnkey managed services partnership for a new broadcast television and radio network facility
End-to-end turnkey managed services partnership for a new broadcast television and radio network facility
Facility design and build for television, radio, and podcast studios
Master Control system for managing 15 unique television feeds
Media Asset Management (MAM) system hosted in the BMG Cloud Control Center™
IT infrastructure design, connectivity, and dark fiber installation
Staff training, documentation, and ongoing support
Augmented master control and operational oversight from BMG’s Network Operations Center
Key Information
| Category | Details |
|---|---|
| Client |
|
| Event |
|
| Location |
|
| Venue |
|
| Engagement |
|
| Services Provided |
|
Photo Gallery
