Building or upgrading your broadcast system may look simple on paper. But the reality is, your content, channels, and live events rely on the infrastructure behind them, and if any part of that infrastructure isn’t engineered correctly, your production will feel the impact.
Your systems integration partner has a profound impact on your facility’s performance. You need a partner capable of building end-to-end production systems, from control rooms and audio rooms to studios, routing cores, integrated graphics, and cloud-connected workflows.
When the moment comes and the red light comes on, your facility needs to operate effortlessly.
What a Broadcast Systems Integration Company Does
A typical broadcast systems integration company does three main things for your organization:
- Designing the complete production system.
- Building the infrastructure based on those designs.
- Connecting the infrastructure to your production workflows.
Where Things Can Go Wrong
Even well‑intentioned systems integration projects can go wrong. Common issues include:
Poor System Design: If the complete system isn’t designed properly, its parts won’t work together as intended, and your workflows will feel disconnected.
Too Many Vendors: Systems integrators tend to get their infrastructure from multiple third-party vendors. This can lead to a lack of coordination, gaps, and delays in your timelines with different teams handling different parts of your system.
Budget Overruns: Any issues that may arise with your system will require you to make changes and/or fixes, which increases inefficiencies and costs.
Lack of Scalability: The system you spent time and money on may work for you today, but it isn’t designed to scale with your production demands.
No Long-Term Support: These companies are hired to build the systems, not keep them running. Once the build is done, they don’t support or help to optimize the system for your workflows.
Why This Happens
These problems can arise from avoidable missteps:
- Rushing the decision‑making process to get content out quickly
- Basing their decisions on price instead of fit, the least expensive option isn’t necessarily the best one
- Not taking the time to understand the full scope and complexity of their project
All of these problems are avoidable with proper research and the right partner, ensuring your production system operates reliably for years to come.
Why It Matters
The results of these problems can be significant, which is why the planning process is vital:
- Higher long‑term costs when you’re forced to rebuild or redesign
- Reduced performance because the parts of the system don’t work together as a whole
- Short‑lived success because the system works for the first show, but it isn’t built to withstand recurring shows
- Limited production growth because the infrastructure wasn’t designed to scale
Broadcast Systems Integration the BMG Way
Choosing the right broadcast systems integration company isn’t just about the build; it’s about how the system performs in the long-run.
BMG designs, builds, and integrates complete end-to-end production systems that are fully connected to our Cloud Control Center and 24/7 Network Operations Center for around-the-clock support. We’re not just broadcast systems integrators; we produce thousands of hours of live programming annually, so we know what it takes to run a production system.
Learn more about what BMG’s Broadcast Systems Integration Services can do for you.
