Live Production Look Back: Live at SXSW with Mashable & Twitter

Mar 28, 2017  |  by Andrew Ryback

Broadcast Management Group worked in tandem with LiveU and Mashable to provide

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Broadcast Management Group worked in tandem with LiveU and Mashable to provide live production services for “The Mashable Show,” which gave online viewers a unique look at SXSW through exclusive interviews, live music, and comedy performances on Twitter.

The live production was built around viewer engagement, integrating live Twitter conversations, along with polls, questions and audience posts from the social platform, into the programming.

“SXSW is the most highly anticipated event of the year and not everyone can get to Austin for this immersion of tech and entertainment,” said Claudia Barbiero, VP of Marketing, Americas at LiveU. “Our collaboration with BMG and Mashable brings viewers to the heart of SXSW in real-time so they can enjoy all the amazing people and performances scheduled to rock the city of Austin.”

With the help of three LiveU portable transmission units, the BMG team produced high-quality streams featuring live interviews from the Mashable House.

“The digital space is exploding right now and everyone wants to do live production,” notes Todd Mason, CEO, Broadcast Management Group. “Live streaming offers the ability for audiences to engage and experience SXSW. LiveU gives us the flexibility to go anywhere and maintain a reliable, quality stream.”

The live show was hosted by Mashable Executive Editor Jessica Coen, Mashable Social Editor Tracey Edouard, comedy writer and performer Kerri Doherty, and everyone’s favorite cookie obsessed Sesame Street resident, Cookie Monster.

“Mashable’s young and tech-savvy audience will have access to the people and performances that make SXSW such an influential event. Viewers will get the opportunity to interact with Mashable editors and guests and feel like they are in Austin,” adds Mason.

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